Campari Aperitivo Liqueur

The Bitter That Built a Cocktail Culture

Since 1860, Campari has been the defining spirit of the Italian aperitivo tradition. Created by Gaspare Campari in Milan, this vibrant crimson liqueur is made from a secret blend of herbs, spices, and fruit — a recipe that has never changed and is known only to a handful of people in the world. Its bold bittersweet character and unmistakable color have made it the backbone of some of the most iconic cocktails ever created, from the Negroni to the Americano to the Campari Spritz.

Tasting Notes

• Nose: Bright and aromatic. Orange peel, cherry, and a complex herbal bitterness with hints of clove and cinnamon.
• Palate: Bold and bittersweet. Citrus and cherry lead with a layered herbal complexity and a clean, refreshing bitterness that lingers.
• Finish: Long and dry. Herbal bitterness and citrus peel fade slowly — an invitation to pour another.

Specs

• Producer: Campari Group, Milan, Italy
• Style: Bitter Aperitivo Liqueur
• Since: 1860
• ABV: 24% / Proof: 48
• Color: Natural — Deep Crimson

The Negroni starts here. So does the Americano, the Spritz, and every great aperitivo hour.